I consider each role I’ve had as an integral part in the making of who I am as a literary professional. Each of my experiences helps shape the way I approach each project. To find out more about my experience or background, get in touch.
Communications specialist and digital strategist with Public Relations and marketing experience with the ability to identify trends and develop content strategies that result in lucrative media placements and partnerships.
Park Avenue Agency
Los Angeles, CA
2018 – Present
Lead communications liaison working with local and national media outlets to develop cross-cultural marketing initiatives for top tier clients to maximize publicity of national events and partnerships.
Work with junior staff in the creation of high concept strategies to drive engagement on social media outlets.
Develop public relations calendar, proofread, edit, and publish SEO-rich content for campaign rollouts.
Produce live social media events on Facebook, Instagram, and Twitter, garnering 1,000,000+ impressions.
Work with B2B clients managing quarterly marketing budgets of $100,000+.
Marketing & Public Relations Specialist
Los Angeles, CA
2015 – 2018
Provided a strategic approach to integrated digital, social media and event-based promotions for Snoop Dogg, E40, adidas, Boondocks, and the NBA All Star Association.
Managed quarterly production calendar for highly visible brands in deadline driven marketing campaigns.
Edited marketing materials, client-project pitch decks, tour riders, and accompanying graphic designs.
Launched large-scale activations independently writing and editing press releases and blog posts in-house.
Worked with creative team on ideation and improving promotional packaging and visibility of campaigns.
Held a weekly meeting to establish campaign objectives, goals, and key performance indicators.
Public Relations Coordinator & Events Manager
135th Street Agency, Los Angeles, CA
2012 – 2015
Developed cross-platform marketing campaigns for OWN Networks, Tyler Perry Studios, and VH1.
Secured press coverage and produced content for high-authority outlets and publications.
Implemented media relations strategies from idea to culmination, disseminating industry standard press
releases, drafting Q&A and presentation remarks for key clients, and distributing email recaps.
Managed social media campaigns to promote awareness, bolster event attendance, and increase online engagement by 56%.
The University of Tampa (2017)
MFA – Creative Writing
California State University Long Beach (2007)
B.A. – Journalism
UCLA School of Theater, Film and Television (2018)
Cloud Based Software: Adobe Creative Suite, Final Draft, Final Cut, Google Analytics, MS Office, Wix, WordPress Content Management Systems: Basecamp, QuickBooks, SharePoint, Windows
Social Media: Anchor, Facebook, Instagram, LinkedIn, Medium, Reddit, Snapchat, TikTok, Twitter, YouTube